Natural
Listing Costs
for SEO and PPC
Employ us for a first page ranking on Google and
other major search engines! Get found in the natural
listings
Our highly experienced staff are ready and waiting for
any challenge! Whether it is simply creating a
meaningful set of meta tags for you or if you need us to
undertake a full blown search engine optimisation, we
can arrange an individual package to suit you.
Costs
Search engine optimisation from £295.00 set-up and
£50.00 per month.
Pay per click management from £200.00 set-up fee and
£50.00 per month.
Each website presents us with an entirely different
search engine optimisation proposition. Some websites
will already have been optimised by the designer and
will only need a little tweaking whereas some websites
may have been designed in a way which is not search
engine friendly, or been optimised using old search
engine optimisation techniques and may need a total
overhaul. Our search engine optimisers love the
challenge of helping our clients achieve first page
ranking on Google and other major search engines.
In order to receive a formal on-line marketing proposal
and personalised quotation, please visit our "Free Website Analysis" page, give us a few details and we
will provide you with a formal quotation.
You know you
need a first page ranking - let us help you. It's not as
expensive as you may think!
It is important to know the difference between natural
listings and sponsored listings. Here at Zoom Group we
can help you with both. In fact, a carefully balanced
mixture of natural listings through "Search Engine
Optimisation" (SEO) and sponsored listings through "Pay
Per Click" (PPC) is often found to be the best approach,
however, every website presents us with a unique
marketing proposition and needs to be looked at
individually.
Here is a
brief description of Search Engine Optimisation and Pay
Per Click outlining the fundamental differences between
them.
Search engine optimisation - in brief
Search engine optimisation (SEO) is a technique where
changes are made to the website in order to comply with
the current search engine ranking algorithms, anti-spam
and submission guidelines in order to rank highly in the
search engine results. These algorithms are often
changed and modified by the search engines as they
strive to offer the best search results possible, so
constant monitoring and management is necessary. This
type of marketing suits crawler based search engines
where an automated ‘robot’ has been sent out to gather
information about each individual website.
The main benefit of SEO is the delivery of ‘free’ but
still relevant visitors from the many crawler based
search engines - for example: Google, Alta-Vista etc.
Pay Per Click
Pay per click (PPC) marketing is effectively a true
‘online advertising campaign’ where a known cost is set
for qualified visitors to the website . The web page
will show as a sponsored advert on partner sites. the
two major players in this type of marketing are Google
and Overture.
Google's AdWords program allows sponsored
listings to be shown on the first page of results
usually down the right-hand side, but if your budget is
large enough, you can have a listing at the top of the
page above the natural listings. in addition to this
Google's paid listings also appear on relevant websites
as an ad. Google calls this product AdSense.
Overture is now owned by Yahoo and their listings
are shown at the top of Yahoo's own search results and
at the top of their partner search engines results e.g.
Alta Vista.
The main benefit of PPC is quantifiable and targeted
traffic using a tightly controlled budget and speed of
attaining listings.
